The Mathematics of e-Marketing : Improving E-mail Profitability In my previous article, we looked at how to estimate the profitability of an e-mail acquisition campaign, concentrating mainly on the mathematics required, and using average or typical rates where we needed them. Today we'll consider what steps we can take to increase the profitability of such a campaign. Costs Unless you are

The Mathematics of e-Marketing : An E-mail Acquisition Campaign Today I want to look at the simple mathematics of e-marketing : what are the key performance metrics for an online campaign and how can you estimate campaign profitability before you launch? If you haven't defined success, how will you know what it looks like? I'm going to consider an e-mail campaign designed to acquire customers,

Welcome to the CorkeCo Weblog I'll be using this weblog to bring you fresh websites, news and information that's caught my attention. For example, after I'd finished the website, I came across Infonomia, a website with great material on Information Management. I've also stumbled across Alexa, a site that allows you to find the traffic-based ranking of any site on the World Wide Web. More