My university training is as an econometrician, so I've had more exposure than most to the intricacies of statistical analysis. For many people the very word "statistics" triggers an instinctual flight response, but since you've clicked on the link to come this far, I'm assuming you're not amongst that number.
I remember a quote from a lecturer describing statistical modelling as "torturing the data until it confesses". That seems as good a definition as any.